نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار دانشگاه آزاد اسلامی واحد تهران مرکز
2 دانشجوی دکتری گروه مدیریت رسانه دانشگاه آزاد واحد تهران مرکز
3 دانشیار دانشکده علوم و فنون فارابی
4 استادیار دانشکده علوم و فنون فارابی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
In the intricate landscape of contemporary interactions, media serve as pivotal entities in influencing public sentiment and steering events. The remarkable progress in information and communication technology, coupled with the advent of novel communication models, has led to a profound transformation of the media landscape. In this intricate and ever-evolving landscape, cyber threats have emerged as one of the most formidable challenges confronting societies. Consequently, the significance and urgency of proactive media activism as a vital institution in addressing these challenges are more pronounced than ever. This study seeks to formulate a framework for media activism within the context of the Islamic Republic of Iran as it confronts cyber threats. The research employs a mixed-methods approach, integrating qualitative content analysis with quantitative survey techniques. The statistical population comprises individuals in managerial, expert, and academic roles within the domains of media, cyberspace, and passive defense. We employ purposive sampling in the qualitative segment and select 240 individuals from the population in the quantitative segment.
This research reveals that the media activism framework of the Islamic Republic of Iran encompasses three primary dimensions: process, content, and approach. In the process dimension, things like "audience engagement" and "coordination and coherence" have brought attention to indicators like "improving national language and identity," "always being ready to face cyber threats," and "emphasizing audience needs and sensitivities." When it comes to content, "innovation and education" and "audience segmentation and impact" have brought attention to things like "the promotion of media literacy," "the provision and advancement of media tools and platforms," and "the principle of transparency and the clarification of media ambiguities." In the area of approach, topics like "elites, celebrities, and cyberspace," "counteracting adversarial media," and "media independence and ethics" have brought to light things like "intellectual autonomy and autonomous narrative construction," "methodical elucidation and examination of cyber threats," and "the significance of influence in the digital domain."
This model equips the media of the Islamic Republic of Iran with a comprehensive operational and strategic framework, facilitating agile, precise, and powerful responses to cyber threats. It aims to avert the emergence of security and social crises while enhancing long-term media resilience on a national scale
کلیدواژهها [English]